Charging by the hour punishes me for being good and efficient.
- I want to pay you by the hour. How many hours did it take you to design this?
- My entire life. If I am 32 now, then let's calculate and multiply. 32 by 365 by 24 is 280 320 hours.
Most business people value time. So if they can get their logo done in 5 minutes rather than wait for 4 months, they better do it. If I do a logo for you in 5 minutes, should you pay me less? You should pay me more because I have just saved you a lot of time.
Maybe you want to save some money, but in the end, you get what you pay for.
Ask "what is your printing budget? Where all does the logo go? What happens if it goes wrong?"
Clients go for the least risky options.
Know their yearly revenue and the estimates of what will be the revenue rise after you have done your fantastic illustrative and graphic design job for them. You can also consult on what area to concentrate.